Jean Straps: A boot lover’s dream.
Removable stirrups that hold jeans down and ensure a perfect fit.
San Francisco, CA – Like many practical fashionistas, Tni Newhoff and Erin Tocalino struggled with a common problem: getting their boots and jeans to play well together. They had both invested in expensive pairs of boots and premium denim, but when it came to wearing those boots over the denim, it was a less than elegant process. Pulling the boots on presented a major challenge, with way too much tugging, yanking and tucking pant legs into socks. Even when they got the boots on, the jeans rode up throughout the day, leaving them with baggy knees.
The industrious duo has developed an ingenious solution: Jean Straps removable stirrups. Eminently flexible, Jean Straps are easily swapped out from one pair of jeans to another with just a flick of a garter clip.
Jean Straps solve a number of fashion dilemmas:
• Hold jeans down when putting on boots.
• Keep jeans taut, minimizing bunched-up knees.
• Attach to almost any pair of jeans.
• ‘No buckle’ design for total comfort.
“It was important that the straps be as practical as they are fashionable,” says co-founder Newhoff. “I think we’ve come up with an elegantly simple design that’s really flexible. And they’re super cute!”
For their initial release, Jean Straps are available in brick red with a camel accent and are manufactured with high-quality elastic. Sold as a pair, they are available for purchase online and will soon be available in fine retail stores in San Francisco and Sacramento. Jean Straps retail for $10 a pair; wholesale pricing is available.
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Contact Jean Straps:
- Online: www.jeanstraps.com
- Press Agent: info [at] jeanstraps.com