San Francisco, CA – Jean Straps, the clip-on removable stirrups that minimize bunching and make pulling on your boots over your jeans a breeze, are now available in two new styles for Fall 2012:

1. A bold stripe in sky blue and white
2. A whimsical white polka dot on chocolate brown

To celebrate the new offerings, Jean Straps is offering a new promotion to all U.S. customers: buy three pairs and get one pair free PLUS get free shipping. This offer is only available for a limited time exclusively at jeanstraps.com, so order now.

Eminently flexible, Jean Straps are easily swapped out from one pair of jeans to another with just a flick of a garter clip.In just over two years, Jean Straps have been praised by thousands of happy customers and numerous influential fashion bloggers:

1. Designer Shoes UK: “Totally simple, totally effective and totally discrete.”

1. Chick Advisor: “The cure to your winter boot blues “
2. Beyond Black : “A pair of these straps will help keep your denim where it belongs.”
3. Perez Hilton: “Stirrups are making a comeback!”

Sold as a pair for $9.99, Jean Straps are available for purchase online at jeanstraps.com and at a select group of retail stores around the country. Wholesale pricing is available.

Contact Jean Straps:

Online: jeanstraps.com

Email: press@jeanstraps.com

Facebook: facebook.com/jeanstraps

Twitter: twitter.com/jeanstraps

From November 15-November 22, all Jean Straps customers

San Francisco, CA – To celebrate one year of helping boot lovers around the world keep their jeans tucked in tight, Jean Straps is offering all customers free shipping for one week only. All purchases made on JeanStraps.com between November 15 and November 22 will receive free shipping—no questions asked!

Jean Straps’ first year was marked by overwhelmingly enthusiastic responses from customers and bloggers:

• Fashion Pulse Daily: “I know that the neat little gadget (its foolproof, I promise!) is going to catch on rapidly, so get in on the secret early and skip the sweating, grunts, and gyrations that can come with putting your boots on!”
• Chick Advisor: “The cure to your winter boot blues “
• Beyond Black : “Even when wearing skinny jeans, I find that my pants start to bunch around the knees after sitting down for a while. A pair of these straps will help keep your denim where it belongs.”
• Lauren From Texas: “Not too long ago, I noticed someone tweeting about Jean Straps, & was intrigued. I could wear my regular jeans tucked into boots without readjusting constantly?? Yes please!”

The clip-on removable stirrups minimize bunching and make pulling on your boots over your jeans a breeze. Eminently flexible, Jean Straps are easily swapped out from one pair of jeans to another with just a flick of a garter clip.

Sold as a pair for $9.99, Jean Straps are available for purchase online at jeanstraps.com and at a select group of retail stores around the country. Wholesale pricing is available.

Contact Jean Straps:

Online: jeanstraps.com

Email: press@jeanstraps.com

Facebook: facebook.com/jeanstraps

Twitter: twitter.com/jeanstraps

Love My Shoes – New York – online and in stores in Carle Place, Babylon, Huntington, Oceanside and Bayside

Embellish – Sacramento, CA

Berks’ Shoes – Providence, RI

Zipper Blues – Pittsburgh, PA

Fringe – Sacramento, CA

The Finishing Touch – Cookeville, TN

Pickled – Redwood City, CA

Studio 104 – Owasso, MI

The Bling Boutique – Odessa, TX

The Purple Hippo Gifts – Morris County, NJ

Alembika – Tel Aviv, Israel

Hot Heels Fashion Footwear – Saskatoon, SK Canada

We’re currently taking wholesale orders with a lead time of two weeks. Contact us if you are interested in carrying Jean Straps in your store or boutique!

On a side note, we have been featured in Nails Magazine’s Fashion Fixes section. Check it out (#4):

In addition to the numerous shops and boutiques across the country where you can buy Jean Straps, we are now available at The Finishing Touch in Cookeville, TN, Zipper Blues in Pittsburgh, PA and Embellish in Elk Grove, CA. (“Where to Find” page coming soon!)

And if you haven’t seen this already, Nordstrom offers a wonderful tool for finding your perfect boots. Check it out.

It’s been an incredible first few months for Jean Straps and the word is spreading fast as bloggers, fashion writers and media outlets are covering our product:

Cafe Fashionista writes,“clip the garter strap-like contraption across the hem of your jeans stirrup style and slip your foot into your desired shoe for a slim, simple fit. It’s a strapping solution for the boot bulge that afflicts your denim du jour. Ready to get strappy?”

We thank you all for following and participating in our success. We look forward to an exciting year as Jean Straps appear in retail stores across the country.

From stiletto-heeled designer brands, to Sheepskin-lined UGGs, to good old fashioned rain galoshes, boots are the ultimate winter footwear. But the cold ,wet season presents a unique set of fashion and comfort dilemmas. Fashion blahs like slouchy jeans, bunched up denim, can leave you frigid, and cold, wet boots can be even harder to pull on or off. Jean Straps Removable Stirrups provide a quick, affordable solution, keeping you snug, secure and stylish all winter — and all year — long!

Designed in San Francisco, Jean Straps clip-on removable stirrups minimize bunching and make pulling on your boots over your jeans a breeze. Eminently flexible, Jean Straps are easily swapped out from one pair of jeans to another with just a flick of a garter clip. Since launching in November 2009, Jean Straps have garnered rave reviews from bloggers and customers alike:

• Coco Perez (Perez Hilton): “Stirrups are making a comeback”
• Customer Denise K.:”I tried them on today and they are superb … They hold my pants in the boots just like the ones I had in high school. Love them!”
• Blogging Barefoot: “These are going to revolutionize my boot-wearing and improve my quality of life.”
• Danish Daughters: “They’re comfortable to wear, without bulky metal clips and make pulling on your boots over your jeans a breeze.”
• Vintage Mafia “Jean Straps – the new staple in your closet … what they do is keep you looking totally chic … definitely a must-have!”

For their initial release, Jean Straps are available in brick red with a camel accent and are manufactured with high-quality elastic. Sold as a pair, they are available for purchase online and will soon be available in fine retail stores nationwide. Jean Straps retail for $9.99 a pair; wholesale pricing is available. If you are interested in offering them in your boutique or store, please contact info @ jeanstraps.com.

Contact Jean Straps:
Online: jeanstraps.com
Email: info @ jeanstraps.com
Facebook: facebook.com/jeanstraps
Twitter: twitter.com/jeanstraps

• Fan Jean Straps on facebook
• Follow Jean Straps on Twitter
• Tweet the contest on Twitter (The more you tweet, the more you’re entered! Be sure to include @jeanstraps so we see it.)

Anyone who does one of the above is automatically entered to win. We’ll announce the winner on Facebook and Twitter on January 1! Good luck and happy holidays to you all!

Update: 01/01/2010 – Congrats to Lisa and @Simmone01 for winning our contest!  Enjoy!

Here’s a small sample of what folks are saying:

• Perez Hilton: “Stirrups are making a comeback.”
• Blogging Barefoot: “Not to be dramatic, but I feel as though these are going to revolutionize my boot-wearing and improve my quality of life.”
• Customer Denise K.: “I tried them on today and they are superb … They hold my pants in the boots just like the ones I had in high school. Love them!”

We’re extremely grateful to all our enthusiastic Jean Straps customers. Keep the comments coming and keep your eyes peeled for new Jean Straps styles in the new year.

Second, we wanted to be sure Jean Straps users are aware that, with just a little bit of maneuvering, you can get a snug fit on longer pairs of  jeans as well:

1. Pick a place on your jeans above the hemline. If your jeans are too long to get a snug fit, cuff them 1″ at a time until you have the desired length.
2. Open the garter clip and place the garter tab (the white, rubber piece) inside your jean and the metal frame on the outside. Be sure to pick an area above the hem or cuff, so the metal frame makes contact with only one layer of denim.
3. Align the garter tab with the center of the frame.
4. While holding the garter tab, pull the metal frame in the opposite direction and guide it into the smaller part of the metal frame. Depending on the thickness of your denim this might take a little more or less pressure.
5. Repeat on other side.

A perfect fit is as simple as that. Keep the feedback coming … and remember: Jean Straps make a perfect stocking stuffer!

Jean Straps: A boot lover’s dream.
Removable stirrups that hold jeans down and ensure a perfect fit.

San Francisco, CA – Like many practical fashionistas, Tni Newhoff and Erin Tocalino struggled with a common problem: getting their boots and jeans to play well together. They had both invested in expensive pairs of boots and premium denim, but when it came to wearing those boots over the denim, it was a less than elegant process. Pulling the boots on presented a major challenge, with way too much tugging, yanking and tucking pant legs into socks. Even when they got the boots on, the jeans rode up throughout the day, leaving them with baggy knees.

The industrious duo has developed an ingenious solution: Jean Straps removable stirrups. Eminently flexible, Jean Straps are easily swapped out from one pair of jeans to another with just a flick of a garter clip.

Jean Straps solve a number of fashion dilemmas:

  • Hold jeans down when putting on boots.
  • Keep jeans taut, minimizing bunched-up knees.
  • Attach to almost any pair of jeans.
  • ‘No buckle’ design for total comfort.

“It was important that the straps be as practical as they are fashionable,” says co-founder Newhoff. “I think we’ve come up with an elegantly simple design that’s really flexible. And they’re super cute!”

For their initial release, Jean Straps are available in brick red with a camel accent and are manufactured with high-quality elastic. Sold as a pair, they are available for purchase online and will soon be available in fine retail stores in San Francisco and Sacramento. Jean Straps retail for $10 a pair; wholesale pricing is available.

Visit jeanstraps.com for more information. Become a fan of Jean Straps on Facebook to stay up-to-date on forthcoming styles and exciting Jean Straps news.

Contact Jean Straps:

• Online: www.jeanstraps.com
• Press Agent: info [at] jeanstraps.com